The brand contracted top fashion photographers (often from the same circles as Vogue or Elle ) to create a series of 12 themed images. The arrived at a pivotal time. The 1990s had moved away from the exaggerated glamour of the 80s toward a more natural, introspective, and sometimes grainy photographic style. The 1999 edition perfectly encapsulates this transition.
The physical calendars, which compiled the year's best or exclusive new "lessons," quickly became mythical objects. By 1999, getting your hands on one of these oversized corporate gifts was a mark of insider status in the fashion and media worlds. Anatomy of the 1999 Calendar
To understand the value of the 1999 edition, one must first understand the tradition. From the 1980s through the early 2000s, Aubade’s calendars were not merely promotional tools; they were highly anticipated annual events. Unlike mass-produced commercial calendars, Aubade treated each edition as an art project. calendrier aubade 1999
: It offers a glimpse into the branding and marketing strategies of the time, particularly in the lingerie sector.
Collection: "Trio Splendeur" Colorway: Champagne Silk & Ivory Lace The brand contracted top fashion photographers (often from
: The visuals avoided showing models' faces, focusing instead on the curves of the body and the intricate details of the lingerie to maintain an air of mystery and universal appeal. The "Lessons in Seduction" Legacy
This specific year highlighted classic steps such as Leçon n°27, Leçon n°28, and Leçon n°30 . The 1999 edition perfectly encapsulates this transition
À la fin des années 90, Aubade a totalement redéfini la publicité pour la lingerie. Loin des clichés purement sensuels, la marque adopte une approche picturale et artistique. Le s'inscrit dans cette démarche : il ne s'agit pas seulement de vendre des produits, mais de diffuser un "art de vivre" et un "art d'aimer" à la française.
Instead, serious collectors do one of two things:
: Keep an eye on French or fashion-focused auction sites for rare finds.
En 1999, la marque française de lingerie haut de gamme Aubade n'en est plus à son coup d'essai. Fort du succès retentissant de sa campagne « Leçons de Séduction » lancée en 1992 et de la publication de son tout premier calendrier officiel en 1998, la maison poursuit sa stratégie audacieuse. Le s'impose rapidement comme un objet de collection, mêlant l'esthétique photographique en noir et blanc à l'humour coquin de ses leçons.