In these early issues, Settle dismantles the standard "content marketing" model. He argues that sending long, dry, educational emails actually trains your subscribers not to buy. Instead, Issues 1–15 teach you how to merge high-level entertainment with unapologetic, direct-response selling.
: Settle advocates for sending consistent daily emails that subscribers look forward to. Infotainment
The initial 15 issues focus on shifting the marketer's mindset and developing a unique voice. Ben Settle - Email Players 1 - 15
However, it is not without its critics. A prominent review on Amazon claims that one of Ben Settle's books contains "straight up misogyny" and encourages people to stay away from his "worlds." Others have noted that the quality of the newsletter has declined over time, with the early issues being the most valuable.
"The content marketer is someone who focuses on providing value to their subscribers," Ben explained. "They create high-quality content, and their emails are informative and engaging. They're building trust with their audience, and their emails are often eagerly anticipated." In these early issues, Settle dismantles the standard
"The innovator is someone who constantly pushes the boundaries of email marketing," Ben said. "They're experimenting with new formats, technologies, and strategies to stay ahead of the curve. They're visionaries and pioneers in the industry."
A word of caution: be wary of any sites offering free downloads of the newsletter's content. These are likely unauthorized copies and may contain malware or simply not be the genuine materials. : Settle advocates for sending consistent daily emails
If you are looking to adopt the principles laid out in the foundational era of Settle's work, focus on these actionable steps:
In the early issues, Settle introduces the concept of turning yourself into an attractive, polarizing character. You learn how to use your flaws, your quirks, and your strict worldviews to build a cult-like following. By being polarizing, you repel the cheap, high-maintenance looky-loos and hyper-attract your ideal buyers. Fictionalized Realism and "The Enemy"
: His style is intentionally polarizing to filter out "tyre-kickers" and attract aggressive, action-oriented marketers. Key Techniques in Issues 1–15