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: TikTok reached 1 billion monthly active users in 2021. Its short-form video format forced competitors to launch clones, such as YouTube Shorts and Instagram Reels, permanently shortening the collective attention span.
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Video games ceased to be just a passive hobby in 2021. They transitioned fully into virtual third places where people gathered to socialize, communicate, and create.
From the brutal games of Squid Game to the heartbreak of Olivia Rodrigo's SOUR , and from the billion-dollar swing of Spider-Man to the comfort of Criminal Minds , 2021 proved that media's greatest strength is its ability to meet audiences wherever they are—whether in a packed theater, on a couch, or scrolling through a phone in the dark. It was a year of transition, but for the world of popular entertainment, it was also a year of vibrant, chaotic, and unforgettable creation.
Olivia Rodrigo was the undisputed queen of the year. Her debut album SOUR was a time capsule of Gen Z angst, driven by the viral smash drivers license . The song’s success was inextricably tied to TikTok, where fans dissected every potential reference to her co-star Joshua Bassett. Rodrigo proved that in 2021, vulnerability and a good bridge ("I'm on the drivers license...") could conquer the world.
To combat this, 2021 became the year of the . No decision was more seismic than Warner Bros.’ controversial choice to release its entire 2021 slate simultaneously in theaters and on HBO Max. From Godzilla vs. Kong to The Matrix Resurrections , the move drew the ire of directors like Denis Villeneuve (who called it a "blow to cinema") but gave audiences the freedom to choose their experience.
