Easyjet Rounded Book Font New __hot__
When you see an easyJet plane on the tarmac or a booking confirmation email, there’s more than just a logo at work. Behind the bright orange livery lies a carefully considered typographic ecosystem built around two main fonts—one famous and nostalgic, the other exclusive and modern. This article explores easyJet’s rounded book font, its relationship with Cooper Black, what “new” might mean for the brand, and how designers can work with these distinctive typefaces.
: One of its most famous (and sometimes controversial) features is the missing crossbar
The custom typeface easyJet Rounded Book is a primary element of easyJet's modern visual identity. While the airline's iconic logo continues to use Cooper Black
Reflects modernity, structural efficiency, and programmatic clarity.
In the coming years, we can expect to see more airlines investing in custom typography that reflects their unique brand identity. This will lead to a more diverse and interesting visual landscape, with airlines using typography to differentiate themselves and create a lasting impression on customers. easyjet rounded book font new
Used for high-impact marketing and large-scale signage.
A specialized variant often seen in contemporary campaigns and app redesigns.
Ideal for digital and print projects requiring a friendly yet professional tone. Highly recommended for brands in the travel, hospitality, and lifestyle sectors.
By balancing the massive visual weight of the orange blocks and Cooper Black headings with an incredibly thin "Book" weight, layout designers can build hierarchy. The open spacing allows breathing room on cluttered boarding passes, web checkout funnels, and airport directional signage. 4. Implementation Across the EasyJet Ecosystem When you see an easyJet plane on the
The family includes Light, Book, Medium, and Bold . Usage and Availability
, was designed to bridge the gap between the airline's historic logo and its future-facing digital needs. Evolution from Logo
Cooper Black features soft, rounded edges, exaggerated serifs, and wide, heavy proportions.
As easyJet’s own brand manual later acknowledged: “The Cooper Black font has played an important part in building the ‘easy’ brand. Its bold, confident and distinct appearance has made it recognizable and associated with ’easy’. Its soft friendly curves have given a warm personality to the ‘easy’ businesses.” : One of its most famous (and sometimes
The "easy" brand identity is fiercely protected by its parent investment vehicle, , led by founder Stelios. The company rigorously monitors its brand assets and typography to prevent trademark infringement or dilution by competitors. Maintaining a tightly controlled typographic system ensures global consistency across all child companies and licensed entities. Case Study: EasyJet App Redesign - by Kseniia Plummer
Cooper Black is strictly used for the company name and logo . Its thick, rounded serifs provide the "friendly and approachable" personality associated with the easyGroup brand .
: A contemporary, stylized weight used for cultural initiatives and internal employer branding. Key Characteristics of EasyJet Rounded Book