Tutorials focused on the "Clean Girl" look or "Glass Skin" routines using brands like Rom&nd and Laneige.
: A popular genre featured creators like
Videos highlighted outfits comfortable enough to wear at home but stylish enough to wear within a one-mile radius of the house. Oversized sweatpants, cropped hoodies, and neutral-toned caps dominated lookbooks.
In 2021, South Korean lifestyle and entertainment content on platforms like YouTube and TikTok saw a massive global surge. This era was defined by "healing" aesthetics, meticulous daily routines, and a blend of high-energy K-pop culture with cozy, minimalist living. 🇰🇷 Popular Content Categories of 2021
2021 trends focused on "Chanel-esque" vintage styles, pastel shades for spring, and the "no-color rule" (predominantly black and white outfits) often seen in Seoul's street fashion.
If you are looking for videos that specifically feel like 2021, look for these visual markers:
Entertainment content frequently featured behind-the-scenes moments from idols, such as IU’s Killing Voice
If you are interested in looking at specific types of content, I can: