Experience immersive workshops on product development, team building and resilience in the approach to failure, told through the General Magic story.
Learn More




General Magic is available to watch on VOD platforms worldwide.
Learn MoreLearn MoreHost a private screening of General Magic for your organization paired with live panels and team-building workshops.
Learn MoreGet a custom quoteGeneral Magic is the story of the original creators of the smartphone, who after a great failure, changed the lives of billions.
In 1990, at a secretive Silicon Valley start-up, a small and passionate group of innovators and engineers formed to build a magical device that would enable anyone to connect everyone to everywhere and everything – a personal computer in your pocket.
General Magic, though relatively unknown, is considered by many to be one of the most influential innovation startups in the history of technology. This pioneering team—featuring visionaries like Tony Fadell (co-creator of the iPod and iPhone, founder of Nest, author of Build), Megan Smith (former White House CTO, founder of shift7), Marc Porat (original visionary of the smartphone), Andy Hertzfeld (software engineer, original Macintosh team), and Joanna Hoffman (marketing, original Macintosh team)—created the first smartphone and laid the foundation for many of the 21st century's most transformative communication and digital technologies.
While the business of General Magic ultimately did not succeed, the groundbreaking technologies developed by this trailblazing startup and the subsequent ventures led by its team have profoundly impacted the lives of billions.
Discover the General Magic story.
Find streaming and rental options available in your region on JustWatch
or rent it on Prime Video, iTunes, Vimeo, Google Play, Roku Channel, or YouTube.
Contact us about private screenings for your organization.
Please contact us for more information about how to host a private screening, panel or team building event. Former General Magic employees are able to speak on request.
CONTACT US

















“A rippling standing ovation followed the film. We Estonians are typically straight faced as people, resistant to emotion or expression in public, but the film resonated something deep within our audience.
“My hope and dream is that General Magic elevates the purpose of each Town employee.”

The compelling story of General Magic shows the powerful value that lies in failure, perseverance and teamwork amongst other empowering themes. Teams and groups will find inspiration in this legendary piece of history.
This public link is valid for 7 days and shares a thread, including any personal information you added. This link or copies made by others cannot be deleted. If you share with third parties, their policies apply. Can’t copy the link right now. Try again later.
: Use the Morpher’s coordinate offset tools to push the clothing mesh slightly outward along the X or Z axis. Invisible Body Parts or Outfits
Open the Morpher and import an existing .js3 character file from your game registry. The tool will display a wireframe or a low-resolution preview of the model. Step 2: Adjust the Structural Framework Artificial Girl 3 Illusion Morpher
: Users can adjust individual bone lengths and widths, including shoulders, waist width, hips, calves, and individual fingers.
When Japanese developer Illusion released Artificial Girl 3 in August 2007, it fundamentally shifted how players customized 3D models. It expanded heavily on its predecessor by introducing deep personality traits, AI-driven daily routines, and highly detailed clothing layers. However, the built-in sliders in the standard character creator had hardcoded minimum and maximum values. This public link is valid for 7 days
to modify real-time values such as Friendship, Love, and Jealousy, as well as immediate "Needs" (Hunger, Sleep, Bladder, and Arousal). Character Extraction : The toolset typically allows you to open
Technical aspects
The is a third-party modding tool and plugin injection framework. It hooks directly into the game engine's .pp asset files to allow real-time vertex and mesh morphing . Key Capabilities
Which are you using to run this legacy software? Share public link Can’t copy the link right now
Modify the left and right sides of a character's face or body independently—a feature entirely absent in the base game.

Michael Stern has practiced law in Silicon Valley for 35 years. He has worked with General Magic, Pixar, Adobe, NeXT, and eBay. His varied background as an English professor, journalist, and Dickens scholar led to the story development of the General Magic documentary.
“Working at General Magic was an all-consuming, life-changing experience for me. The company was full of the smartest and most creative people I had ever known. It was a story that cried out to be told.”
Matt is a multi award winning director, writer, cinematographer and producer. At the Tribeca Film Festival, he was nominated for the Best New Director Award.
“There was this amazing moment reviewing the archival film, seeing all these young people sitting on the floor of a tiny office … the people who made the iPod, Nest, Android, eBay, the emoticon, the touch screen, the modem, tools we can’t imagine living without today.”
Sarah, a Peabody Award winner and Emmy nominee, was part of the original documentary crew at General Magic. She has held a number of roles in the Tech industry, most recently as Chief Strategy Officer at Kheiron Medical, dedicated to the detection and treatment of breast cancer using AI.
“Our hope is that this film will inspire the next generation of technologists and makers to learn from those who have gone before them and apply the lessons of General Magic to solving the most important problems of our day.”
Host a private screening of General Magic for your organization paired with live panels and team-building workshops.
Book an Event